Booked is not banked
Shopify counts a sale at checkout. Safi counts it when the parcel is delivered and paid, after returns, shipping and COD fees.
ReturnsShippingCOD feesAd spendNet profit
Know your net profit
before the month ends
Safi pulls your Shopify sales, shipping fees and returns, and Meta ad spend into one live P&L. You see the real margin on every order, not the booked one.
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One live P&L
Shopify, your shipping company and Meta, reconciled every few minutes
True ROAS
3.2×
Meta reports 4.1×
After returns, delivery fees and COD, not before.
Returns & RTO
12.4%
- Delivered84%
- Returned12%
- In transit4%
Meta ad spend · this week
EGP 118k
312 orders attributed
Best margins · this month
- Oversized tee61%
- Cargo pants54%
- Zip hoodie48%
Safi AI · this week
Move Delta parcels to the next shipping tier
38% of parcels go to the Delta at EGP 118. At this volume the next tier is EGP 108.
+EGP 3,800 a month
Cost per delivered order
EGP 136
- ShippingEGP 118
- PackagingEGP 9
- COD fee1%
Break-even ROAS
2.6×
at your real margin and RTO rate
Headroom this week+0.6×
COD collected · this week
EGP 96,300
COD payout · Thursday
Settled78%
Inventory
EGP 418k
stock value at cost
- Units on hand2,598
- Out of stock14 SKUs
- Oversold7
Latest orders
- #4821Delivered
- #4820In transit
- #4819Returned
- #4818Delivered
Net profit · this month
EGP 212,400
18.2% vs last month
Safi AI · this week
Move Delta parcels to the next shipping tier
38% of parcels go to the Delta at EGP 118. At this volume the next tier is EGP 108.
+EGP 3,800 a month
Cost per delivered order
EGP 136
- ShippingEGP 118
- PackagingEGP 9
- COD fee1%
Growing brands
run on Safi
Sales, costs and net profit for any period, live from Shopify, your shipping company and Meta.
Overview · This month| # | Day | Orders | Sales | Ad spend | Delivery | Returns | Net profit | |
|---|---|---|---|---|---|---|---|---|
| 1 | Mon 1 | 63 | EGP 78,400 | EGP 9,200 | EGP 7,100 | EGP 3,900 | +EGP 14,300 | |
| 2 | Tue 2 | 58 | EGP 71,900 | EGP 8,700 | EGP 6,500 | EGP 2,100 | +EGP 13,800 | |
| 3 | Wed 3 | 71 | EGP 88,200 | EGP 9,900 | EGP 8,000 | EGP 5,600 | +EGP 15,100 | |
| 4 | Thu 4 | 84 | EGP 104,600 | EGP 11,300 | EGP 9,500 | EGP 4,200 | +EGP 19,900 | |
| 5 | Fri 5 | 39 | EGP 48,100 | EGP 7,400 | EGP 4,400 | EGP 6,800 | −EGP 1,200 | |
| 6 | Sat 6 | 66 | EGP 81,700 | EGP 9,100 | EGP 7,400 | EGP 3,300 | +EGP 15,600 | |
| 7 | Sun 7 | 70 | EGP 86,300 | EGP 9,600 | EGP 7,900 | EGP 2,900 | +EGP 16,900 | |
| 8 | Mon 8 | 61 | EGP 75,800 | EGP 8,900 | EGP 6,900 | EGP 4,700 | +EGP 12,700 | |
| 9 | Tue 9 | 55 | EGP 68,200 | EGP 8,200 | EGP 6,200 | EGP 3,000 | +EGP 12,100 | |
| 10 | Wed 10 | 74 | EGP 92,600 | EGP 10,400 | EGP 8,300 | EGP 3,800 | +EGP 17,400 | |
| 11 | Thu 11 | 80 | EGP 99,100 | EGP 10,900 | EGP 9,000 | EGP 5,100 | +EGP 17,900 | |
| 12 | Fri 12 | 43 | EGP 53,400 | EGP 7,600 | EGP 4,900 | EGP 2,400 | +EGP 8,900 |
Net profit · this month
EGP 212,400
↗ 18.2% vs past monthWhere this month's money went
- SalesEGP 980,000
- Returns−96,300
- Product cost−412,000
- Shipping−80,800
- COD & payment fees−14,900
- Meta ads−118,000
- Fixed expenses−45,600
- Net profitEGP 212,400
Problems, and what Safi does about them
The problems every store knows, solved one by one
Shopify, ads and shipping each tell a different story. Safi puts them in one place and tells the true one.
Returns hide in plain sight
Shopify records none of them. Safi matches every return pickup to its order: the trip out, the trip back and the sale that never happened.
Shopify
Shipping
Returns
Meta
Your ROAS
is a story
Meta says 4.1×. On delivered orders, after returns and fees, it is 3.2×. Safi shows the number that pays the bills, per campaign.
mysafi.appLive
Updated 2 minutes ago
Month-end is too late
Your P&L updates every few minutes and Safi AI tells you what to fix while there is still a month left.
Where did margin go last week?
What Safi gives back.
Five things every store gets from the first sync. Hover a card to see each one at work.
Hours back, every week
Safi syncs your store, shipping and ads by itself every few minutes. No exports, no spreadsheets, no copy-paste at month end.
Synced 2 min agoShopify · Shipping · Meta
Safi saves you money
Every sale, cost and fee in one place. Decide on real numbers, not guesses, and stop spending where it doesn't pay.
Saved this month
EGP 18,600
An AI copilot for your business
Safi AI reads your real numbers and tells you what to do next: when to restock, which costs to cut. An advisor without the fees.
Restock tees this weekCut packaging costs
Fees stop hiding
Shipping tiers, COD charges, return trips and payment fees are found and charged to the order they belong to.
Found in shipping fees
EGP 3,800/mo
One number you trust
Net profit per order, per product and per day, after every cost. Not the sales figure: the money you keep.
SalesEGP 980,000
Net profitEGP 212,400
Early access · founding price closes soonEvery day without Safi
Every day without Safi
is margin you don’t get back
Founding stores keep their price for life.
Not another software bill.
The one that saves you money.
14-day free trial on every paid plan. Safi finds the fees, returns and ad spend eating your margin, so it pays for itself.